JPMorgan Chase
Firmwide CRM PlatformLLM Mobile PlatformSalt Design SystemCreative Technology
UBS
Neo PlatformDelta AnalyticsAsset Management & AI
HSBC
Digital Transformation Contact
JPMorgan Chase & Co · 2020–2025 · VP, Digital UX Designer

Enterprise AI,
CRM & Design System

Five years shaping enterprise AI adoption, firmwide discovery research, and design systems — working with Managing Directors, PhD researchers, and C-suite stakeholders.

9M+
Annual ROI across projects
200k+
Enterprise AI users
86%
Design system adoption
#1
American Banker's 2025
01 · Discovery & Research

Firmwide CRM
Platform

JPMorgan had no centralised system for managing relationships with the world's largest institutional asset managers. Data lived in personal notebooks, spreadsheets, and email threads. Part of a senior cross-functional team — including PhD-level researchers — tasked with understanding the problem before any design. Led months of discovery across all Lines of Business with Managing Directors and C-suite sponsors.

CEO-level priority · Jamie Dimon oversight · 42 stakeholder interviews · All 6 Lines of Business
View full case study
02 · Enterprise AI

LLM Mobile
Platform

Directed UX strategy and navigation architecture for JPMorgan's firmwide LLM-powered productivity platform on mobile — ensuring secure, compliant, and user-friendly AI adoption for 200,000+ employees on the go. Designed for alignment with the broader LLM Suite across desktop.

200,000+ employees · American Banker's Innovation of the Year 2025 · Grand Prize
View full case study
03 · Design System

Salt Design
System

Co-architected Salt Design System — a themeable, brand-agnostic component ecosystem replacing multiple legacy frameworks across JPMorgan. Designed and validated critical components including Data Grids and Blotters, used in nearly 100% of Markets trading applications. Drove adoption strategy and toolchain integration across all Lines of Business.

86% adoption · CSAT 75 · $21M/year realised benefits · Near 100% in Markets trading
View full case study
04 · Design Operations

Creative Technology
& Tooling

Introduced custom tooling and rapid prototyping services across global design teams. Defined OKRs and KPIs to track efficiency gains. Trained global design teams on advanced Figma workflows. Contributed to a documented $8.1M/year ROI through measurable process acceleration at enterprise scale.

$8.1M/year documented ROI · Global design teams · Advanced Figma · OKR definition
View full case study
← Back to overviewUBS →